Concept by NOON
Art direction| photography | Styling: Sarah Distel & Lianne Huizing
Bags: Naomi Rachel Timan
Hair and makeup: Patricia Steiginga @ Signature by Trix
Model : Michelle @ Dune Agency
Naomi Rachel Timan is known for her beautiful sustainable leather bags. All the bags are handmade from recycled materials such as used leather chairs, sofas, jackets, skirts or an old pair of jeans. Each bag is unique and special item in itself. Her collection “I WAS A …” is created to reuse existing products and fine materials, in order to give them a new life, instead of throwing them away.
NOON concepts was inspired by the lines and silhouettes of her bags. With the use of items of Dutch designers and beautiful minimalistic brands a studio editorial concept was created that represents the collection.
This resulted in a lookbook story that is used for the website, print and social media content. Alse the series is presented at various selling points in The Netherlands.
The photo's where published at the brochure of The Sustainable Leather Awards.