Concept by Noon
Photography : Sarah Distel
Styling: Lianne Huizing
Muah: Eva van den Cammen
Model: Stephanie @ Human Models
‘Sometimes I wish I was her’ is about the struggle between who you want to be to the outside world and whom you really are inside. Noon found an inspiration for a lookbook to promote the clothing of fashion and accessory label Daphny Raes.
With the concept as a starting point, we found a suitable location that reflected the theme of the editorial. Through graphic lines, the right styling and photography the editorial was created.
This resulted in a printed lookbook and an online publication on the website of Daphny Raes.